We've seen the rankings slowly climb over a journey of nine months in total. Now, nine months later, we're in the top two organic keyword placements for that same keyword in Google, plus rankings for a few other long tails. Why There Are No Shortcuts To Content Marketing | SEJ We won, but it took a long time! Advertising Continue reading below , patience and encouragement Content marketing is not hocus-pocus magic. This is more of a “teach a man to fish” scenario. The goal of your content marketing strategy is to develop repeatable and sustainable processes that are aligned with higher business goals. This is a great opportunity for very “thick” content! As a professional organization, the group is likely responsible for advocating for its members in certain ways, including political, social, and perhaps even environmental.
If you are able to take a stand on issues fax list like these, take advantage of this excellent opportunity to develop editorial content that supports your members' initiatives. Advertising Continue reading below Do you have a position on climate change? Write about it. And the next elections? Do you have any particular candidates that your TO will approve? Make an announcement about it and explain the reasons. Even if you can't get politically involved, you can write informative content about the industry without naming specific companies. You can educate people outside the industry on industry terms or jargon, explain best practices, or even use white-label case studies that don't mention specific companies.
Since you don't have a specific product to sell, you're a great resource for anyone looking for general information - the type of keywords your member organizations are likely to avoid because it's not about a purchase or prospect intention. I have a series of sites that connect to each other, but they refuse to let me IP block their cross traffic. This makes analytical monitoring very difficult. - Ron D. First, I would again try to educate the client on why you want to do this. Be sure to clarify: do you want to filter visits from people who work on other connected sites, or do you want to ensure that all traffic from referrals to sites is split separately?