Should be taken into account when creating and optimizing activities in Allegro Ads. This year was no exception for one of our clients from the sports and tourism industry. The spring period is characterized by increased outdoor activity, which is why, together with our client, we decided to prepare our campaigns in an appropriate way already in the second month of. Allegro Ads campaigns preparation Already in February, we decided to introduce major changes that allowed us to achieve satisfactory results.
In the following months We started by reducing daily budgets and max CPC bids for winter campaigns, which worked great until the end of January. This allowed us to systematically introduce whatsapp mobile number list new offers without having to increase expenses. The second step was to select products for the early spring period together with the client, which allowed to start intensive sales for people preparing for the start of the season. With the first warm days, we implemented the third step of our preparations collecting last year.
Bestsellers and preparing a list of products that can potentially take a place on the podium of the best offers. Optimization activities in the Allegro Ads campaign During the hot season, the most important thing is to keep a cool head and choose the best possible rates to be fully ready for dynamic changes in the purchasing intentions of users, which is why we focused on this in the first place. In addition, we excluded offers that did not bring the assumed ROAS on an ongoing basis, which allowed us to.